choices4u.exe is part of a product called known as Choices4 and the developer is Kantar Media TGI TSG .
If you think that this file contains a virus or another malware, please download a virus scanner.
If choices4u.exe is using too much CPU or too much memory in your system, it is possible that your file has been infected with a virus. Installing an antivirus is recommended.
Not all processes can be uninstalled without the help of a 3rd party tool, especially malware. To see if it can be uninstalled, first go to Start > Control Panel > Add/Remove programs and select Choices4 from the list to remove the process choices4u.exe from your computer.
If you have any problems with choices4u.exe, you may try using a registry cleaner or a speed-up software to check, analyze, and fix problems that are affecting the performance of your computer.
You may try contacting Kantar Media TGI TSG, the developer of choices4u.exe and ask for more information.